Design system
Ketos brand kit.
Everything you need to use the Ketos brand consistently: logo, mark, colors, typography and guidelines.
You landed here because you tried to copy the logo — feel free to use anything below.
Logo
Primary horizontal lockup. Use with generous breathing room.
Light backgroundDark backgroundClear space
Keep at least the mark's height as empty space around the logo.
Minimum size
24px48px96pxHorizontal logo: 96px. Isolated mark: 24px.
Symbol
Isolated icon for avatars, favicons and short signatures. Never below 24px.
Mascot
The Ketos pixel whale — born from the sea-monster idea and the black hole inside the O of the wordmark. Follows the cursor across the site and glows on dark backgrounds.
Light backgroundDark backgroundKetos- Pixel-art whale, 1:1, always crisp (image-rendering: pixelated).
- Lilac #C9A9F5 halo on dark backgrounds; no shadow on light backgrounds.
- Minimum size 64px. Never stretch, rotate beyond ±20° or recolor.
Colors
Official palette. Tap any value to copy it.
Roxo Ketos
Lilás
Papel
Tinta
Branco
Typography
Afacad in every weight. One family, hierarchy through size and weight.
Afacad · CAPTION / EYEBROW
From the unknown to the result.
AI consulting, apps and automation.
Ketos brings technology inside companies with one objective criterion: make money — as direct revenue or through efficiency and time saved.
Do and don't
- Use the logo over backgrounds with enough contrast.
- Respect the clear space.
- Prefer Ketos purple or pure white.
- Don't distort, rotate or add shadows.
- Don't recolor outside the official palette.
- Don't place it over busy images without contrast.
Voice and tone
- 01Technical, direct, confident.
- 02Short sentences. No corporate cliché.
- 03Brazilian Portuguese by default; English as a mirror.
- 04Talk outcomes, not stacks.
Need something specific?
Custom signature, event artwork or an animated version — talk to us.